We believe that foods and beverages can be both tasty and healthy. Food plays an important role in a balanced diet and healthy lifestyle.
Our brands and products accompany consumers’ lives from birth through adulthood, from breakfast to dinner, at home and on the go. We are working to ensure our products and services, backed by our scientific knowledge can always make a positive contribution to health, development, mood or vitality.
Our nutrition, health and wellness strategy is based on three fundamental beliefs:
- Pleasure and health:We believe that nutrition must have great taste if it is to be enjoyed as part of a healthy balanced diet. People want their food to be both enjoyable and healthy, so if we are to win their preference our products must deliver in both taste and nutrition. This is challenging, and our team of highly qualified scientists and research experts has an objective to ensure our products across different categories
- Eating with moderation and balance:We encourage responsible nutrition, moderation and variety in food habits. There is no such thing as bad food, whether sweet or savory, fresh or frozen. Moderation and variety are two key components of an enjoyable, healthy and balanced diet. Our product range is designed to include a great variety of choices for every moment of the day and for all family members; we invite people to discover all the alternatives
- Transparent communication: We share with consumers the nutritional content and value, including energy, sugar, salt, fat, protein and fiber content of our products.
We believe being transparent is the best way to win trust. Is highlighted consistently on billions of packs bought daily around the world.
Our long term commitment is to enable people to make informed choices about their diets and lifestyle, helping them care for themselves and their families.